Qualtrics Learn
Level up your experience management skills
Build expertise in the Qualtrics Platform through self-paced courses, tailored learning paths and certifications. Join thousands of professionals transforming experiences worldwide.
Find Your Learning Path
Multiple ways to discover the right learning content for you
Learning Path
Start from the beginning
New to Qualtrics? Get foundational concepts and platform orientation.
Learning Path
Build surveys & programs
Create surveys, design experiences, configure distributions and workflows.
Learning Path
Create dashboards and reports
Build dashboards, configure widgets, set up permissions and sharing.
Learning Path
Analyze data
Use Text iQ, Stats iQ, run statistical tests and advanced analytics.
Learning Path
View and understand results
Navigate dashboards, read reports, interpret metrics and KPIs.
Learning Path
Acting on feedback
Close tickets, manage cases, create action plans using frontline tools.
Learning Path
Platform settings and configuration
Set up users, permissions, security, privacy and governance settings.
Learning Path
Connect & integrate
Set up APIs, SSO, Salesforce/Marketo connections and data integration.
Product
Qualtrics Foundations
Platform essentials, brand admin, XM Directory, workflows and APIs.
23 courses - 2 certifications
Product
Customer Experience
Learn how to reimagine customer care
76 courses - 1 certification
Product
Employee Experience
Learn how to power people at every level
54 courses - 1 certification
Product
Strategy & Research
Learn the future of research
60 courses - 1 certification
Role
New to Qualtrics
Just getting started with Qualtrics? Begin your learning journey here.
Role
CX Leader
Customer experience professionals driving CX strategy and programs.
Role
EX Leader
HR and employee experience professionals managing engagement programs.
Role
Research & Insights Leader
Market researchers and data analysts driving insights and strategy.
Role
Platform Admin
Technical administrators managing users, security and integrations.
Content Type
Quick starts
Bite-sized lessons for specific tasks and features.
50 tutorials
Content Type
Courses
In-depth learning with lessons, assessments and interactive demos.
151 courses
Content Type
Certifications
Exam prep and certification learning paths with shareable, industry-recognized certifications.
6 certifications Lvl 1 / Foundational
Certification - Learning Content
Qualtrics Platform Essentials
This journey is designed for anyone new to Qualtrics. Improve your ability to understand experience management principles, confidently execute on research projects, and report insights using the Qualtrics platform.
Lvl 1 / FoundationalCertification - Learning Content
XM Fundamentals
The XM Fundamentals Certification helps you learn and understand the core experience management principles.
Lvl 2 / ExpertCertification - Learning Content
XM for Customer Experience
Grow your ability to develop a CX program, engage with customers at critical touchpoints, and share customer insights through elegant dashboards using the Qualtrics XM For Customer Experience platform.
Lvl 2 / ExpertCertification - Learning Content
XM for Employee Experience
Grow your ability to develop an EX program, communicate with your employees effectively, and uncover crucial employee insights through the Qualtrics Employee Experience platform.
Lvl 2 / ExpertCertification - Learning Content
XM for Strategy & Research
Grow your ability to conduct complex research, communicate with your target audiences, and uncover meaningful insights through the Qualtrics XM For Strategy & Research platform.
Filter content by your organization's program stage. Not sure? Take the assessment ↗
Program Stage
Level 1
Investigate
Your organization lacks a centralized XM platform
Program Stage
Level 2
Initiate
Your organization is establishing the underlying XM infrastructure for capturing experience data and sharing insights
Program Stage
Level 3
Mobilize
Your organization is consolidating XM data onto a single platform, enabling cross-functional collaboration, omnichannel listening, and automated, insight-driven actions
Program Stage
Level 4
Scale
Your organization is embedding its XM platform into its core business processes, enabling real-time, data-driven actions and personalized experiences at scale
Program Stage
Level 5
Embed
Your organization is deploying a dynamic technology platform with advanced AI/ML capabilities to optimize experiences and outcomes in real time
Featured Learning
Trending content and new releases
Industry-Recognized Certifications
Validate your experience as a certified Qualtrics professional